Serum

A face serum is a lightweight skincare formulation designed to deliver potent active ingredients directly into the skin. Unlike traditional moisturizers, which primarily focus on hydration and barrier protection, serums have a more targeted approach. They boast higher concentrations of active ingredients, such as vitamins, antioxidants, and peptides, allowing them to address specific skin concerns, including signs of aging, pigmentation, and uneven texture. The unique formulation of serums enables them to penetrate deeper layers of the skin, providing more effective treatment options compared to standard creams or oils.